Asian Headquarters in Europe – A Strategy for Switzerland

Switzerland has the potential to create up to 120,000 new jobs in the next ten to fifteen years if it can convince a significant number of Asian companies to set up regional headquarters within its borders. A new study by McKinsey & Company, Osec and the Swiss-American Chamber of Commerce examines how the Swiss can attract entrepreneurs as well as established corporations from the Far East and outlines the considerable benefits for both sides.